Privacy Policy

Gold Exchange Direct Limited (trading as RecycleOld.Gold) customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.
· Contact details
· What information we collect, use, and why
· Lawful bases and data protection rights
· Where we get personal information from
· How long we keep information
· Who we share information with
· How to complain

Contact Details

Email: [email protected]
Phone : 020 4572 1471
Location Address : 4th Floor, 24 Old Bond Street, London, W1S 4AW

What Information we collect, use and why

We collect or use the following information to provide services and goods, including delivery:
· Names and contact details
· Addresses
· Date of birth
· Payment details (including card or bank information for transfers and direct debits)
· Website user information (including user journeys and cookie tracking)
· Identification documents
· Information relating to compliments or complaints
We collect or use the following information to prevent, detect, investigate or prosecute crimes:
· Names and contact information

Cookies

What are ‘cookies’?
Cookies are small pieces of information, normally consisting of just letters and numbers, which online services provide when users visit them. Software on the user's device (for example a web browser) can store cookies and send them back to the website next time they visit.

What cookies do we use?

Essential cookies

The only essential cookies we use are

cookie-config - To track whether essential cookies have been accepted or rejected
msgsndr_* - Needed for our Customer Relationship Management tool to track pack requests
sp_referrer - Tracks A:B testing on our website to improve the user experience

Non-Essential cookies

This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form.

Google Analytics stores information about:

- the pages you visit on www.recycleold.gold
- how long you spend on each www.recycleold.gold page
- how you got to the site
- what you click on while you’re visiting the site

Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for your domain send data only to the servers for your domain. This effectively makes Google Analytics cookies the personal property of this website domain, and the data cannot be altered or retrieved by any service on another domain.

The following table lists the type of information that is obtained via Google Analytics cookies and used in Analytics reports.

The complete list of non-essential cookies is below

- _ga... - This is a Google Universal Analytics cookie used to calculate visitors and monitor campaign data and keep track of site usage. This cookies stores information anonymously and expires after 2 years.
- gcl_au - This is a Google Tag Manager cookie used to link to Google Ads and it lasts 90 days
- mf_user - mouseflow uses this cookie for storing anonymous information about the current session only

Lawful Bases and Data Protection Rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- · Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
  · Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
  · Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
  · Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
  · Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
- · Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- · Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
- If you make a request, we must respond to you without undue delay and in any event within one month.
  To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information to prevent, detect, investigate or prosecute crimes are:
· Legal obligation: the processing is necessary for you to comply with the law (not including contractual obligations)

Where we get personal information from

- Directly from you.

How long we keep information

We do not ordinarily keep information for longer than six years from the end of the contract.

Who we share information with

Data Processors

Digital Suite Ltd

This data processor does the following activities for us: Customer Relationship Management Software.

Google Inc.

If you consented to the use of your personal data to receive relevant updates, marketing communications, and personalized advertising then this data is shared securely with Google to attribute conversions to our advertisements. You may opt out of this data usage at any time by contacting us.

How to complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint